Finsbury Media were engaged in the business of providing digital campaigns to their clients. They needed a tool which could provide a well-packaged bundle of all functionalities required to design a digital campaign for business houses. The tool had to have all capabilities which could enable their clients to monitor the ongoing campaigns – that meant monitoring, tracking and reporting functionalities.
The Srindusoft Solution:
We came in to develop an end-to-end Digital Campaign management tool for Finsbury Media. The tool was developed to manage various campaigns, generate meaningful reports for the management and track the campaigns on the road. We integrated call tracking with the tool as well.
We used the open-source PHP framework to develop the tool and Microsoft SQL database for maintaining the backend.